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Why Towing Companies Grow When They Invest In Training

Why Towing Companies Grow When They Invest In Training

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Training is not just a compliance box for towing and recovery. It is the difference between a clean, controlled scene and a bad day that follows a driver home. We talk with Megan Bruns, Director of Towing Education and Certification for the American Towing and Recovery Institute (ATRI) and Director of Marketing for Cardinal Legacy Towing Group, about what real investment in people looks like when the work is dangerous and the vehicles keep changing.

We get into what ATRI is doing right now to make towing and recovery training easier to access and more effective, including refreshed course materials, more hands-on time, and smarter scheduling that helps drivers earn certifications faster. Megan also shares why leadership training for towing companies matters just as much as technical skills, especially for operators stepping into supervisor roles and for family businesses preparing the next generation. We also touch EV towing training and the practical safety knowledge operators need as electric vehicles become a normal part of the call list.

You will hear how Cardinal Legacy Towing Group approaches growth through consolidation while keeping local brands intact, and why pairing that strategy with consistent training can improve safety, professionalism, and retention. If you want better tow truck driver safety, stronger communication on the roadside, and a clearer path to developing future leaders, this conversation is for you. Subscribe for more industry interviews, share this with a tower who cares about doing it right, and leave a review with the training topic you want us to cover next.

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