In addition, the business has started fundraising campaigns to help organizations that aid in disaster relief, food banks, and children's hospitals. This has promoted a feeling of goodwill among clients and helped the business establish a positive reputation.
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Lastly, a major factor in Tim Hortons' success has been its branding and marketing initiatives. Canadians have grown accustomed to the chain's distinctive red and white logo and catchy jingles, and its Roll Up the Rim to Win promotion has grown to be a much-anticipated yearly event. The corporation has been able to solidify its reputation as a cherished Canadian institution because of the frequent inclusion of Canadian themes and cultural allusions in its marketing efforts.
Aug 22 20232 mins