Why Selling Cars Is Harder Than Ever and Why Most People Wash Out cover art

Why Selling Cars Is Harder Than Ever and Why Most People Wash Out

Why Selling Cars Is Harder Than Ever and Why Most People Wash Out

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 Automotive sales looks simple from the outside. It isn’t. Between long sales cycles, multiple stakeholders, emotional buyers, and relentless pressure, dealerships are struggling to hire, train, and retain the right people. This conversation breaks down why turnover is so high, why leadership roles are harder to fill than anyone admits, and how customer experience lives or dies with the people on the floor. In this episode, we talk about automotive recruitment, sales training, dealership dynamics, customer experience, and the growing role of technology in sales enablement. The discussion moves from why General Manager roles are so difficult to fill, to how mental toughness separates survivors from burnout, to how training programs and direct-to-consumer models are changing what success looks like in modern dealerships. Key Takeaways The General Manager role is often the hardest position to fill because it requires operational discipline, sales leadership, emotional intelligence, and resilience all at once. Few candidates fully understand the scope until they are already in the seat. Sales roles experience constant turnover because many candidates underestimate the emotional and mental demands of the job. Rejection, long hours, and inconsistent wins test people fast, especially in high-pressure dealership environments. Mental toughness is not a nice-to-have in automotive sales. It is the baseline. The ability to handle rejection, stay focused, and keep momentum directly impacts both performance and longevity. Customer relationships drive repeat business more than any script or incentive. Buyers remember how they were treated, not just what they paid. Trust compounds faster than discounts. Sales training is evolving beyond in-person shadowing and trial by fire. Online learning systems, structured onboarding, and continuous reinforcement are becoming essential to keeping teams sharp and confident. Technology is reshaping how dealerships train and sell, but tools only work when paired with real coaching. Tech can enhance learning and consistency, but it cannot replace accountability or human connection. Direct-to-consumer models are forcing dealerships to rethink the sales experience. Transparency, education, and speed now matter as much as persuasion, changing how sales teams must be trained and supported. This episode was recorded live at isolved Connect in Philadelphia, Pa. The Heroes of HR podcast is a limited series sponsored by isolved. isolved is an HCM platform that modernizes HR, benefits, and payroll across Healthcare, Hospitality, Manufacturing, and more. Learn more about isolved: ⁠https://www.isolvedhcm.com/⁠ Chapters 00:00 Who is Adam and Phil Long Dealerships Dealerships 03:00 Challenges in Automotive Recruitment 06:00 Sales Dynamics and Customer Experience 08:54 Training and Development in Sales 11:59 The Role of Technology in Sales Training 15:01 Conclusion and Reflections Guest Adam Cavender, Variable Operations Recruiter, Phil Long Dealerships LinkedIn: https://www.linkedin.com/in/adam-cavender-26a2b685/ Connect with Us William Tincup: https://www.linkedin.com/in/tincup/ Ryan Leary: https://www.linkedin.com/in/ryanleary/
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