Why São Paulo? cover art

Why São Paulo?

Why São Paulo?

By: Emily Witt
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Why São Paulo? Exploring Brazil's Magic Through Its People and Places Join Emily Witt, a legal recruiter working remotely from Brazil, on 'Why São Paulo?' as she explores Brazil’s dynamic culture through the eyes of an American living in São Paulo. As a passionate advocate for the country and its people, Emily brings a fresh perspective to the vibrant local scene, interviewing residents, entrepreneurs, and creatives to uncover the magic of the country. With her unique blend of curiosity, personal experience, and a deep love for Brazil, Emily invites you to discover the stories that make it a one-of-a-kind destination."Copyright Emily Witt 2022, all rights reserved Social Sciences Travel Writing & Commentary
Episodes
  • Finding Refuge in São Paulo: Yoga, Hidden Gems & the Art of Slowing Down with Nathalia Cuturic
    Apr 2 2025

    In the bustling heart of São Paulo, finding moments of peace is essential. In this episode of Why São Paulo, Emily chats with Natalhia Cuturic, a yoga instructor at Vidya Yoga, about creating balance in a fast-paced city. They explore hidden sanctuaries like bookstores and parks, the kindness of Paulistanos, and the joy of slowing down. Whether you're a local or visiting, this episode is packed with insights on how to recharge and connect with the soul of São Paulo.

    🌿 Highlights:

    • Natalia’s favorite peaceful spot in the city: Martins Fontes Bookstore on Paulista Avenue 📚

    • The warmth and kindness of Paulistanos—how they embrace newcomers

    • The importance of slowing down in a city that never stops

    • How yoga and meditation help balance urban chaos

    • The power of human connection in friendships and family life

    Tune in for a heartwarming conversation that captures the magic of São Paulo!

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    24 mins
  • 3. Navigating the Nuances of Business Culture In São Paulo
    Mar 6 2025

    The bustling streets of São Paulo and New York City share a familiar energy, but their business cultures couldn't be more different. What drives professionals to thrive in both cities?

    For professionals considering international career moves or doing business in Brazil, understanding the nuances between American directness and Brazilian relationship-building could make or break your success.

    In this episode, you will gain authentic insights about work-life dynamics in São Paulo versus other global cities, learn practical tips for navigating cultural differences in business settings, and discover why São Paulo is considered the powerhouse of Latin America.

    Join Emily Witt and Mônica Ramos Machado as they share their firsthand experiences navigating professional life between São Paulo and major global cities.

    Topics Discussed:

    • Cultural differences in business practices between Brazil, US, and Europe
    • The importance of relationship-building in Brazilian business culture
    • Work-life balance comparisons across different regions
    • São Paulo's unique position as Latin America's business hub
    • The challenges and rewards of international career moves
    • The significance of proper business etiquette in Brazil
    • Impact of time zones on global business operations
    • Adaptation strategies for different business cultures
    • The evolution of professional identity across cultures
    • Tips for foreigners working with Brazilian companies
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    33 mins
  • 2. How to Find Your Community in São Paulo
    Feb 6 2025

    Have you ever wondered how to build authentic connections in a city of over 11 million people? In this heartwarming episode of Why São Paulo, host Emily Witt sits down with Eiki Sasaki, a lifelong Paulista who transformed from a self-described introvert into a community builder through his work with Talk Talk Speaking Club. Listeners will discover the magic of Parque da Aclimação, learn practical strategies for meeting new people in São Paulo, and gain insights into how diversity shapes Brazil's largest city. From finding hidden park gems to joining vibrant language exchange communities, this episode reveals how anyone can create meaningful connections in São Paulo. Press play to uncover how this dynamic city brings people together in unexpected ways.

    Topics Discussed:

    • Parque da Aclimação as a hidden gem in São Paulo
    • The evolution of Talk Talk Speaking Club
    • Making friends in a megacity
    • Cross-cultural connections and language exchange
    • Marathon training in urban parks
    • What it means to be a Paulista
    • Post-pandemic community building
    • São Paulo's diverse population
    • International relationships formed through meetups
    • Building bridges across different cultures
    Show More Show Less
    26 mins
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