Why Sales Isn't a Talent Problem w/ Justin Roff-Marsh of Ballistix
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Why Sales Isn't a Talent Problem w/ Justin Roff-Marsh of Ballistix
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About this listen
Justin Roff-Marsh (Ballistix, author of The Machine) reframes sales as a designed system optimized for throughput, flow, and leverage—rather than a charisma-driven craft.
You’ll hear:
- Why multiple “qualification” definitions create conflict and bottlenecks
- How to define opportunities and stages using objective prospect behavior
- Why commission and autonomy introduce noise into the system
- Why centralized customer service often unlocks sales capacity fastest
- A sharper boundary between growth (sales/marketing) and revenue (operations)
Follow: https://www.linkedin.com/company/109540990
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