Why Public and Media Relations ROI Can't Always Be Measured
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Why Public and Media Relations ROI Can't Always Be Measured
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About this listen
From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can't always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term business value of communications.
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