What does your agency need to be known for in order to stay relevant as the market keeps shifting?

In this episode of the Small But Mighty Agency podcast, we explore the strategic shifts quietly shaping how agencies build momentum right now—and what it actually takes to future-proof your agency without chasing every new trend.

This isn’t about services, channels, or keeping up appearances. It’s about clarity—specifically, clarity around the outcomes your work creates, and how that clarity changes everything from sales conversations to capability-building.

Together, we explore:

• Why future-proof agencies anchor their growth to outcomes, not services or channels
• How outcome clarity reshapes offers, pricing, and sales conversations without adding complexity
• What capability-building actually looks like when it’s tied to a clear outcome (and why this matters in an AI-heavy world)
• Why community isn’t just support but a strategic advantage for staying grounded and informed
• The difference between “sounding clear” and being clear in a noisy market

This episode sets the stage for the next conversation, where we’ll go deeper into outcome niching: what it really means, how to do it without boxing yourself in, and what makes it work for you not against you.

🎧 Tune in to rethink what future-proofing your agency actually requires and where clarity becomes your advantage.

Show Notes:

Join the next Agency Together Mixer: https://agencytogether.com/mixer-event

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep143

Podcast Edits by Lindsay Curtis