In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - “Like Clockwork”.

Sam’s journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers.

Whether you're a founder, executive, or dreamer on the edge of your next big leap, this conversation offers sharp insights and real-world examples that will shift how you think about business, parenting, and purpose.

You’ll learn:

• The concept of “unfair advantage” and how to discover yours
• What young professionals must do to stay ahead in the AI age
• Why operational scalability is every founder’s secret weapon
• The exact Why Not Now? moment Sam went from procrastinating to publishing
• How serving in the Swiss Army shaped his mindset for life and leadership
• A 10-year family plan to travel the world—and how it worked

Sam’s book, Like Clockwork: Run Your Business with Swiss Army Precision is available now.

Learn more about Sam: https://samgoodner.com/

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Buy Amy Jo’s book: amyjomartin.com/book

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In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word.

Affectionately known as the “Frank Lloyd Wright of Smiles,” Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time.

From launching her first dental practice during the peak of the pandemic to expanding into Austin, she shares how she’s grown a multi-million dollar smile empire by blending aesthetics with rehabilitation, and business savvy with pure heart.

This episode dives deep into what it means to invest in yourself. Dr. Shaggy gets candid about her nontraditional path, immigrant upbringing, what it took to bet on herself, and how she continues to elevate others, from her patients (including NFL players) to fellow dentists through her Veneer Mastery courses.

You will walk away with insights on:

• Building and evolving a personal brand with intention
• Navigating imposter syndrome while scaling success
• Setting boundaries as a founder and business leader
• Knowing when to make things happen vs. letting them happen
• Investing in yourself to unlock new levels of confidence

Whether you're in Dallas, Austin or beyond, Dr. Shaggy’s story will ignite your belief in what’s possible when you bet on yourself and lead with love.

Learn more about Dr Shaggy & Veneer Lounge: https://veneerloungeaustin.com/

For more info about Ohio VC Fest 2025 and to purchase your ticket (use promo code amyjo50 at checkout) head to: https://ohiovcfest.com/

Get Amy Jo’s newsletter: http://amyjomartin.com/newsletter

Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking

Learn more about Renegade: http://www.renegade.global/

Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com

Follow Amy Jo…

Instagram: http://www.instagram.com/amyjomartin/

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Facebook: http://www.facebook.com/AmyJoMartin/
YouTube: http://www.youtube.com/@AmyJoMartinRenegade

Why Not Now? Instagram: http://www.instagram.com/whynotnow/

Buy Amy Jo’s book: http://amyjomartin.com/book

Follow Renegade Global: http://www.instagram.com/renegade_global

In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California.

Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the California High Desert.

With no traditional hospitality background, Ben used modular architecture, AI-powered marketing, and an unwavering focus on values to bring his bold vision to life, one incremental “paperclip” moment at a time.

Tune in for insights on:

• Designing for simplicity, sustainability, and scale
• The intersection of architecture, AI, and the creator economy
• Building physical spaces that help people reset from digital overload
• How creative risk-taking and resourcefulness fuel innovation
• Behind-the-scenes stories of building a hotel in the desert - with flash floods, tariffs, and all

From bonsai trees and rock carving to SEO strategy and immersive travel trends, this episode is a masterclass in modern entrepreneurship, creative leadership, and experiential design.

Whether you're a designer, builder, content creator, or conscious traveler, this conversation will inspire you to rethink what’s possible and reconnect with nature, creativity, and your own “Why Not Now?” moment.

Learn more about Ben & Reset: https://www.stayreset.com/

Get Amy Jo’s newsletter: http://amyjomartin.com/newsletter

Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking

Learn more about Renegade: http://www.renegade.global/

Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com

Follow Amy Jo…

Instagram: http://www.instagram.com/amyjomartin/

X/Twitter: http://twitter.com/amyjomartin

Facebook: http://www.facebook.com/AmyJoMartin/
YouTube: http://www.youtube.com/@AmyJoMartinRenegade

Why Not Now? Instagram: http://www.instagram.com/whynotnow/

Buy Amy Jo’s book: http://amyjomartin.com/book

Follow Renegade Global: http://www.instagram.com/renegade_global