If your podcast feels stuck and you’re not seeing results, this is probably why. You’re using the wrong playbook. Most shows fail because nobody teaches you how to treat a branded podcast like a real business asset.

In this episode we'll break down the podcast category confusion that's killing business growth. Is your show supposed to drive leads? Build authority? Close clients? If you don’t know, neither does your audience. And that’s the problem.

This is how you go from “content for content’s sake” to real podcast marketing strategy.

Chapters

[00:00] Mislabeling the Issue: Why the "branded podcast" approach matters.

[04:20] Alignment Over Volume: Why reaching fewer but relevant listeners drives better outcomes.

[10:16] Strategic Guest Booking: How to align guest choices with business goals.

[15:16] Leading in an Emerging Field: Branded podcasts as untapped opportunities in today's market.

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