The Hidden Truths of Coaching Success

SUMMARY

In this conversation, Angie and John discuss the challenges faced by coaches and speakers in achieving financial success. They explore the importance of marketing, the need for a business mindset, and the significance of building credibility through testimonials. The discussion emphasises that talent alone is not enough; visibility and consistent promotion are crucial for success in the coaching industry.

John's LinkedIn Article: Why Great Speakers Stay Broke (and Great Coaches)

KEY TAKEAWAYS

• Many talented coaches struggle financially due to lack of marketing.
• The best coaches are not always the most successful.
• Marketing is essential for visibility in the coaching industry.
• Testimonials and referrals are key to building credibility.
• Coaches must treat their craft as a business.
• Being known is more important than being the best.
• Consistency in promotion is vital for success.
• Don't wait for someone to discover you; take initiative.
• You can start by offering free sessions for testimonials.
• Resentment towards successful peers is counterproductive.

Chapters

00:00 Introduction to the Conversation

01:21 The Reality of Coaching and Speaking

04:43 The Importance of Marketing in Coaching

10:27 Building Credibility and Testimonials

15:53 Treating Coaching as a Business

19:16 Strategies for Getting Known

25:36 Consistency in Promotion

28:59 Did this resonate with you

29:07 Closing thoughts

29:20 Next time

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

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