In this episode of Dirt Secrets, Kim Griffin and Amanda Wood sit down with Jill Rose of Atrium Commercial Real Estate for a deep dive into what's really driving Central Florida's real estate market. From population growth and rising incomes to redevelopment, density, and mixed-use projects, Jill shares why Orlando continues to thrive while other markets slow down. The conversation explores College Park, Winter Park, Mills 50, the Minnesota corridor, and how thoughtful development shapes stronger communities.

Jill also breaks down the realities of commercial real estate today including rising construction costs, retail performance, zoning challenges, affordability pressures, and what the next five years may hold for Orlando. With decades of experience in land brokerage and development strategy, this episode delivers real insight into how residential and commercial real estate truly work together to create long-term value.

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0:00 Welcome to Dirt Secrets & guest Jill Rose
3:45 Jill's background in land and commercial real estate
8:30 Why Orlando's population and income growth changed everything
14:10 How redevelopment fuels strong neighborhoods
19:40 The truth about retail performance and rising rents
26:30 Construction costs, CAM charges, and tenant challenges
32:15 Density, zoning, and why infill matters
38:45 Mixed-use projects and community-driven design
46:10 Where affordability is heading in Central Florida
53:30 Jill's outlook on Orlando real estate over the next 5 years

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