In a chaotic market, countless businesses are lost at sea—working hard but going nowhere. They are trapped in a "museum of catastrophes," frantically chasing tactics without a compass to guide them. This episode is about finding your true north: the clear, unwavering strategic direction that separates thriving organisations from those that simply drift.

We explore the costly consequences of operating without a map, from wasted resources to team burnout. Using the powerful analogy of the bamboo farmer, we demonstrate the immense value of establishing a clear direction and patiently sticking to it. If you feel your business is adrift, this is your guide to regaining control, finding clarity, and setting a course for sustainable success.

And if you want to learn what real strategy is about, here is Part 2 for you: STRATEGY BEYOND THE BUZZWORD.

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IN THIS EPISODE

00:00 Becoming a Business Autopsy Expert

01:46 The Museum of Business Catastrophes

03:46 The Strategy Paradox

04:29 The Bamboo Farmer's Wisdom

05:47 Lost Businesses: The Navigation Problem

07:53 Lost Businesses: When the Navigation System Works

09:26 The Problem with Strategy (Anti-Guru Rant)

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