Why Being Seen is the Ultimate Competitive Advantage with Alan McLaren
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Why Being Seen is the Ultimate Competitive Advantage with Alan McLaren
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About this listen
We often let small doubts stop us from taking big leaps, especially when it comes to putting ourselves out there. My guest this week, Alan McLaren, has spent a lifetime mastering the art of feeling the fear and doing it anyway, from the grueling cold calls of the 1980s to serving as the International Chair of YPO Gold, and most recently, founding his latest company STRATA Originals.
In this episode, Alan reveals how building "trust at scale" has become the ultimate competitive advantage in an AI-driven world. We dive into the steps for owning your voice with authenticity, why your word matters more than any title, and how he rebuilt his entire business after losing 85% of his revenue overnight.
This conversation is a masterclass in resilience and leading from the heart.