In this episode, we break down what ChatGPT ads actually mean for Google Ads, PPC buyers, and the future of digital advertising.

While AI ads are starting to appear inside ChatGPT, they’re not replacing Google Search — they’re changing where and how discovery happens. ChatGPT is becoming a research and decision-support layer, not a replacement for transactional intent. High-intent actions like local services, purchases, and brand searches will still live on Google.

We cover why ChatGPT ads will favor education, comparison, and long-form decision making, while Google Ads continues to dominate purchase intent, local search, and conversions. We also explain why only large advertisers currently have access to ChatGPT ads, and why this mirrors platforms like LinkedIn — big budgets, high consideration, slow sales cycles.

The episode dives into:

• Why conversion tracking matters more than ever

• How value-based bidding beats cheap clicks

• Why bad PPC accounts will fail faster in the AI era

• How mid-funnel actions (time on site, form progress, checkout steps) are now the real signal

• Why traffic-only strategies are officially dead

The takeaway: AI doesn’t kill Google Ads — it exposes weak strategy. The winners will be advertisers who understand intent, conversion quality, and full-funnel measurement, not just clicks.

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