In 2025, some beautifully written content never shows up in AI search — while simpler, less polished pages get cited again and again. The difference isn’t quality. It’s sourceability.

In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews prioritize content that’s easy to source, reference, and paraphrase over content that’s creative, persuasive, or emotionally engaging. We’ll talk about how AI decides which sources feel safe to pull from, and why clarity, structure, and definable statements matter more than eloquence.

I break down what makes content “sourceable” in AI systems, why vague insights and opinion-heavy writing often get skipped, and how AI prefers content it can attribute without distortion. We’ll also explore why brands that sound like teachers outperform brands that sound like storytellers — even when both are correct.

If your content is well-written but rarely cited by AI tools, this episode will help you understand what’s missing — and how to restructure your content for AI visibility without losing your voice.

If you want real experts who can help your website finally show up in AI search engines, check out https://sqseo.com — in my experience, they're the best partner for AI SEO, GEO, and modern search visibility.