AI is moving faster than most marketing organizations can handle and many AI initiatives are quietly failing.

In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with Steve Wunker, innovation expert, former collaborator of Clayton Christensen, and author of AI and the Octopus Organization, to break down:

• Why treating AI like a "tech upgrade" is a massive mistake

• How most companies are "AI-ifying broken processes" instead of rethinking them

• The difference between pilots that learn vs. pilots that waste time

• Why AI doesn't replace great marketers, it amplifies them

• How marketing orgs can cut campaign timelines in half (real-world example)

• Why experimentation, not tools, is the real AI advantage

• What skills will keep marketers employable over the next 5 years

• How AI changes the relationship between marketing, sales, and leadership

• Why AGI isn't the benchmark people think it is

• The Octopus Organization model for building truly AI-native companies

Steve shares practical frameworks, real case studies, and a clear roadmap for CMOs, VPs, and marketers who want results and not hype.

📘 Steve's book: AI and the Octopus Organization
🔗 Available on Amazon
🌐 https://aiandtheoctopus.com

👤 Connect with Steve Wunker on LinkedIn