Wholesale Reinvented: Why Reputation is the New Currency in Auto Auctions
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Wholesale Reinvented: Why Reputation is the New Currency in Auto Auctions
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About this listen
Paul J Daly sits down with Doug Miller, President of Cars Commerce, to discuss the company’s latest innovations and its commitment to making car buying and selling simpler for both dealers and consumers. Doug highlights Cars Commerce’s recent acquisition of Dealer Club, founded by Joe Neiman, whose pedigree in automotive retail and wholesale runs deep. The platform introduces a reputation-based wholesale marketplace, shifting the traditional opaque auction system into a transparent, trust-driven model where buyers and sellers can engage more openly—similar to how Airbnb operates for travel.
The conversation expands into Cars Commerce’s broader strategy, including its media network, Accu-Trade integration, and marketing efficiency solutions. Doug shares insights on how their platform helps dealers navigate high acquisition costs and digital marketing inefficiencies, leveraging first-party consumer data from Cars.com to drive more cost-effective conversions than traditional channels like Google. With transparency and efficiency at its core, Cars Commerce continues to build trust, enhance transaction speed, and provide cutting-edge technology to the automotive industry.
0:00 Intro – Live from NADA with the ASOTU team.
1:01 Dealer Club acquisition – Cars Commerce brings transparency to wholesale auctions.
2:29 Reputation-based trading – Trust is now the driving factor in wholesale.
3:33 Lessons from DealerRater – Consumer reviews reshaped retail; now it's happening in wholesale.
4:44 Transparency speeds up transactions – Digital tools should remove friction, not add it.
5:39 Accu-Trade integration – Standardized vehicle appraisals enhance dealer confidence.
6:08 Marketing inefficiencies – Dealers struggle with high costs and fragmented channels.
7:39 Cars Media Network vs. Google Ads – Cars.com offers 5X more cost-effective conversions.
Learn more about Cars Commerce:https://www.carscommerce.inc/
Doug Miller is the President ofCars Commerce
https://www.linkedin.com/in/douglasmiller/
https://www.carscommerce.inc/