In this episode of Getting Color, Conor Heffernan and Jeff Russo step away from storylines and championships to confront one of the most pressing issues in professional wrestling today: the business model behind WWE’s soaring ticket prices.

As WWE shifts toward premium pricing, dynamic ticketing, and scarcity-based strategies under TKO ownership, fans are increasingly being priced out of live events. What does this mean for wrestling as a communal, working-class form of entertainment? Who actually owns wrestling in the modern era: the fans, the performers, or corporate executives optimizing short-term profit?

Drawing on personal experiences from WrestleMania, indie shows, and decades of wrestling history, Conor and Jeff explore how rising prices are reshaping crowd energy, alienating families, and hollowing out the shared human experience that has always defined wrestling. They compare WWE’s approach to trends in global sport, music, and live entertainment, while asking uncomfortable questions about long-term sustainability, performer welfare, and fan power.

This isn’t nostalgia for nostalgia’s sake. It’s a hard look at whether wrestling can survive as a cultural form when access becomes a luxury product—and what fans can do if they decide the price is simply too high.

As always, this is not your average wrestling podcast.

We're back each and every month for another deep dive into the world of shorts and spandex. Check us out on Twitter/X @GettingColour or email us at gettingcolour@gmail.com

Yours in Wrestling,

Conor & Jeff