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Understanding the Three Tier System + RNDC Leaves California | Industry Breakdown

The three tier system is the backbone of how alcohol is legally sold in the United States—and whether you love it or hate it, every brand has to play by its rules. In today’s episode, I break down the state of distribution following RNDC’s major announcement to exit the California market.

This decision could have massive ripple effects across the industry, and I share my thoughts on what it means for the future of alcohol distribution in America.

Also in this episode:

• Willett Distillery partners with Binder Stash
• 5 must-try bourbons from the 2025 San Francisco World Spirits Competition
• Fallout from RNDC’s California exit

& And more behind-the-scenes whiskey talk

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🛒 Buy McTavish Spirits:
🌐 Website – https://mctavishspirits.com/
🥃 Legacy Series 1 on Seelbach’s – https://seelbachs.com/products/mctavish-spirits-legacy-series-1-for-hope-and-honor?_pos=1&_sid=4cfccd927&_ss=r

🎙️ Connect with McTavish Spirits:
📸 Instagram – https://www.instagram.com/mctavishspirits/
📘 Facebook – https://www.facebook.com/mctavishspirits
🎵 TikTok – https://www.tiktok.com/@mctavishspirits

👤 Follow me:
📸 Instagram – https://www.instagram.com/connor_whiskey/
🎵 TikTok – https://www.tiktok.com/@connor_whiskey

📲 Subscribe to the podcast:
🍎 Apple Podcasts – https://podcasts.apple.com/us/podcast/who-gives-a-dram/id1537247128
🎧 Spotify – https://open.spotify.com/show/0Lvgxb1FR0xL4lHXXK9UUE?si=d32b5a8aeb5d4684&nd=1&dlsi=0fa5f95dc6ea441e
📺 YouTube – https://www.youtube.com/channel/UCtvQstELjCLjDGTd9RKOVkw

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As a small craft NDP in the whiskey industry, you need to be creative as to what makes you stand out as a brand. One of the best ways I think to do that is transparency. Today, I talk about why I think brand transparency matters while building a whiskey brand. Other topics discussed include:
- Announcing Rhode Island distribution for McTavish Spirits!
- Making moody TikToks
- Saga Spirits Signs Distro Deal w/ Southern Glazers
- Belle Meade is Back in Nelson Family Hands
- New whiskey releases
& more!

Buy McTavish Spirits here https://mctavishspirits.com/
Buy Legacy Series 1 on Seelbachs here https://seelbachs.com/products/mctavish-spirits-legacy-series-1-for-hope-and-honor?_pos=1&_sid=4cfccd927&_ss=r

Follow McTavish Spirits on Instagram https://www.instagram.com/mctavishspirits/
Follow McTavish Spirits on Facebook https://www.facebook.com/mctavishspirits
Follow McTavish Spirits on TikTok https://www.tiktok.com/@mctavishspirits

Follow me on Instagram https://www.instagram.com/connor_whiskey/
Follow me on TikTok https://www.tiktok.com/@connor_whiskey

Subscribe on Apple Podcasts https://podcasts.apple.com/us/podcast/who-gives-a-dram/id1537247128
Subscribe on Spotify https://open.spotify.com/show/0Lvgxb1FR0xL4lHXXK9UUE?si=a2d2cc2e91394a5b
Subscribe on YouTube https://www.youtube.com/@connor_whiskey

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It's one of the most popular types of bourbons in the world, but not many people know exactly what it is. Today, we discuss what exactly a "wheated bourbon" is while sampling the new Penelope Wheated Bourbon. Also discussed:

• Outdoor Boys retirement
• Annabelle causing destruction in New Orleans?
• Middle West Spirits acquires Old Elk
• Lofted Spirits names Dan Callaway Master Blender
  & more!

Check out Making McTavish Episode 1 https://www.youtube.com/watch?v=W_snAOkHM5I

Buy McTavish Spirits here https://mctavishspirits.com/

Follow McTavish Spirits on Instagram https://www.instagram.com/mctavishspirits/

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Follow me on Instagram https://www.instagram.com/connor_whiskey/
Follow me on TikTok https://www.tiktok.com/@connor_whiskey
Subscribe on Apple Podcasts https://podcasts.apple.com/us/podcast/who-gives-a-dram/id1537247128
Subscribe on Spotify https://open.spotify.com/show/0Lvgxb1FR0xL4lHXXK9UUE?si=6497d3d8fc094acf