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Who Cares?

Who Cares?

By: Jeff Jackel Jay O'Brien
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 Hosted by Client Giant co-founders Jeff Jackel and Jay O’Brien, each edition of Who Cares? will bring you insights, success stories, and strategies for creating lasting emotional connections with your clients, customers, and team. No fluff, just what works. Ok, a little bit of fluff. Friendly banter. You’ll like it. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Alex Hormozi’s $100M Money Models — We Break Down the Playbook (No BS)

    Alex Hormozi’s $100M Money Models — We Break Down the Playbook (No BS)
    Oct 7 2025
    In this episode of the Who Cares? Podcast, hosts Jeff Jackel and Jay O’Brien dive deep into one of the most fascinating and meta business launches in recent memory — Alex Hormozi’s $100 Million Money Models. What started as Jeff’s unexpected poolside encounter with Hormozi in Laguna Beach quickly turns into an unfiltered breakdown of how Hormozi’s book launch became a masterclass in influence, psychology, and scale. From the $6,000 donation model to the $100 million revenue milestone in just 72 hours, Jeff and Jay analyze the layers behind Hormozi’s success — the tiered pricing strategy, the psychology of perceived value, the power of reciprocity, and the way he used AI (ACQAI) to turn thousands of live consultations into a scalable consulting product. They explore how Hormozi transformed something completely unscalable — one-on-one problem solving — into a digital product that helps entrepreneurs replicate his frameworks instantly. Throughout the conversation, the hosts ask heavy questions that every entrepreneur faces: When does persuasion become manipulation? Is it still ethical if it creates genuine value? Can a single insight or a small implementation from free content change an entire business? Drawing parallels to their own company, Client Giant, they discuss how thoughtful influence and value-driven psychology can both serve customers and drive massive retention and referrals. Beyond Hormozi’s strategy, the discussion also reflects on the broader entrepreneurial mindset — the idea that a single system, offer, or mindset tweak can pay for itself overnight. The hosts share their own experiences applying Hormozi’s lessons, how micro-adjustments to framing and offers led to significant revenue changes, and why mastery of communication is often more valuable than any product or campaign. In true Who Cares? fashion, the episode mixes serious insights with humor, personal stories, and philosophical tangents. From Jeff’s story of being recognized by Hormozi to Jay’s hilarious idea of becoming a “hospitality penetration tester” after a steak-knife-less dinner at a luxury hotel, the episode captures the balance of intelligence, honesty, and levity that defines the show. Whether you’re a startup founder, a small business owner, or just obsessed with how the best in the game build systems that scale, this episode breaks down what actually made Hormozi’s $100 Million Money Models launch a once-in-a-generation case study in business, marketing, and psychology. Tune in to discover how a combination of generosity, data, and deeply human persuasion can redefine what’s possible in modern entrepreneurship.
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    31 mins
  • 90% of Startups FAIL? Reddit’s Brutal Questions Answered

    90% of Startups FAIL? Reddit’s Brutal Questions Answered
    Oct 1 2025

    If you’ve ever scrolled Reddit for answers about startups or questioned if entrepreneurship is for you, this episode is your sign to dig deeper.
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    47 mins
  • Stop Asking for Feedback If You Ignore It

    Stop Asking for Feedback If You Ignore It
    Sep 23 2025

    👉 What’s a company that handled a mistake so well you became loyal for life? Drop it in the comments.

    Drop a comment: if you never had to work for money, what would you do all day for the next 60 days? How long before it gets stale? Be honest.
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    29 mins
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