Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
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Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
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About this listen
This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?
Timestamps
- 00:00 Intro
- 00:50 News
- 10:59 Ad of the week
- 13:54 Break from the commercials
- 18:18 Name that brand
- 24:41 Outro
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.