Where Marketing Ends and Sales Begins
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Where Marketing Ends and Sales Begins
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About this listen
What’s the real reason so many B2B sales teams miss their revenue targets? In this episode, we go beyond the usual talking points and dive headfirst into the psychology, data, and leadership gaps holding go-to-market (GTM) teams back.
Just Global’s Bobby Hare sits down with Seth Marrs, Chief Strategy Officer at Sandler and a former Forrester analyst, to explore the biggest blind spots in B2B sales today. From the cultural impact of ‘demo addiction’ to the misalignment between sales and marketing metrics, Seth and Bobby break down the systemic blockers keeping revenue teams stuck in the past, and offer a compelling vision for what’s next.
It’s not about more tech. It’s not about more leads. It’s about changing the way we deliver growth.
www.justglobal.com
www.sandler.com
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