When Good Books Wear Bad Covers (Ep.3)
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When Good Books Wear Bad Covers (Ep.3)
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About this listen
Summary
In this episode of the Profitable Fiction Author podcast, hosts Kelly, JD Caron, and Julie Titterington delve into the critical role of book covers in marketing. They discuss the importance of setting reader expectations, common mistakes authors make in cover design, and the costs associated with creating effective covers. The conversation also includes a lightning round of quickfire questions, providing insights into preferences and best practices for cover design.
Takeaways
- Covers serve to bind the book and set expectations.
- People judge books by their covers, making aesthetics crucial.
- Unique covers can confuse readers; familiarity is key.
- The title on a cover should be prominent and readable.
- Spending more doesn't always guarantee better quality.
- Covers should be tested for effectiveness, not just personal preference.
- Repurposing covers for ads can maximize investment.
- A reasonable budget for a cover is around $500.
- DIY covers often result in lower quality than professional designs.
- Consistency in cover design enhances series branding.
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