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When Clothing Becomes Code

When Clothing Becomes Code

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That viral fashion trend you saw on TikTok last week? By the time it hits your feed, it’s already on its way to a landfill.

This episode of Interconnected traces the invisible journey of a single piece of clothing—from a hypnotic six-second video to a mountain of brand-new, unworn textile waste in the Atacama Desert. We uncover the hidden machinery that connects your casual scroll to factory floors, revealing how algorithms, high-speed finance, and global logistics have created a system that turns digital attention into physical matter at terrifying speed.

This isn't just a story about fashion; it's about a world where clothing has become code. Discover the feedback loop that treats human attention as a manufacturing input and physical matter as disposable. We unravel the code behind the clothing to ask: can a system this fast ever be sustainable, or is it time for a fundamental redesign?
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