Having lived in two cultures, it is so interesting to see how people cope with big problems. Climate change and sustainability are some of the biggest issues that we have to deal with in our lifetimes, and I see reactions from denial to aimless “do-gooder” activity.

But how do you improve this situation and solve the problem to get to more sustainable business practices? Well, process management (and especially the flavor of “Green BPM”) to the rescue.

This week we are speaking with Katharina Paulick, who is a creative, engaged, and dynamic professional in life sciences, lab automation, and machine learning. She works in a Green BPM consulting firm and is the right expert for our topic.

Katharina’s objective is to help create a sustainable Industry 4.0, and she stumbled (and then dove deep into) process management a few years ago.

In this episode of the podcast, we talk about:

• Katharina’s background
• The topic of “Green BPM” and why it is important from economical, ecological, etc., up to regulatory requirements
• The dimensions of Green BPM from economical, ecological, etc., up to regulatory requirements
• The limitations of regulatory approvals of processes and how they can limit process execution
• Why is there resistance against green practices?
• Katharina’s approach to process analysis and figuring out the needed changes
• The challenge (and benefits) of working as an external person without the detailed background of the process
• What are the recommendations when you want to implement your sustainable BPM program?

If you’d like to reach out to Katharina, simply connect with her on LinkedIn or on Mastodon (@katharinaxxx@social.tchncs.de)

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.

We are back with our first episode of the brand-new season 9 of the podcast—and we are starting right into the topic of these days: AI … well, the AI hype that is out there. And we are discussing what you can do to avoid falling into the trap of falling for that hype.

Our guest today is Maxwell Smith, who I had the pleasure of working with in a past life. He has years of experience in product management and product marketing in the BPM space with an IT background.

Max is a detail-oriented analytical thinker who enjoys empathizing with customers' problems and bringing solutions to market through products and positioning. The attention to detail is always contextualized with the larger vision of the product. The key success factor is his passion for tech and understanding of people's perception of it.

In this episode of the podcast, we talk about:

• Max' background
• A look at the different forms of AI (and their benefits and drawbacks)
• How to see through "AI-washing"
• Guiding questions to help folks to see if the vendor is really using AI
• Secondary questions/guidelines to consider if AI seems to be legit in a vendor's pitch
• Other concerns to look out for when implementing AI-supported technology

Max can be reached on LinkedIn here: https://www.linkedin.com/in/maxwell-smith-1b612b83/.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.

Soooooo … We're a grown-up adult podcast now, and we're approaching our season 9. (Oh, so you claim.) If season 8 was great, will season 9 just be fine? More than fine. The world might be in chaos, but we are a safe harbor. Come join us, full of good friends, good cheer, and excellence in BPM and EA.

And of course, even we are changing. So we resisted, for example, the AI topic for long enough. And I think it matured to a point where it's actually worth talking about. Get ready to hear our thoughts and best practices from our rogues gallery of guests. So join us as we continue our journey together, kicking off season 9 of What's Your Baseline? next Monday, July 28, 2025. And we'll see you… in the next one.