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What's The Hype

What's The Hype

By: Hype
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About this listen

WTH is a crypto marketing series of Spaces where Hype brings on leaders from across the industry to discuss the topics others aren't talking about.

For hot takes on marketing and growth, this is where it's at!

© 2025 What's The Hype
Economics Marketing Marketing & Sales
Episodes
  • Cutting Through Events
    May 22 2025

    Everyone’s throwing events, but who’s actually doing it right?

    In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable.

    From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production.

    Learn more about the speakers:

    • Ipshita Kumar: VP of Brand Innovation at Hype
    • Rachael Sacks: Grand Connector at Hype
    • Nick: Events Lead at Story
    • Louie: Telling Stories at 3E Labs, prev Events at Lukso
    • Miranda Martell: Co-founder at Boys Club
    • Erika Kang: Events & Founder at KryptoPlanet & BUIDL Asia
    Show More Show Less
    48 mins
  • Bull Marketing
    May 22 2025

    This one’s all signal.

    In this episode of WTH, the Hype exec team gets together to break down five key crypto marketing trends shaping the 2024 bull run. From what’s changed since the last cycle to what projects should be doing during a bull run.

    No recycled takes, just sharp insights from the frontlines.

    Learn more about the speakers:

    • Jake Stott: Founder & Chairman of Hype
    • Danny Gazit: CEO at Hype
    • Rabin Nuchtabek: VP of Growth at Hype
    Show More Show Less
    53 mins
  • State of Digital Communities
    May 22 2025

    Who shapes the internet? (hint: it’s not your head of growth)

    This episode of WTH gets into the beautifully unhinged world of chronically online culture: how it forms, why it spreads, and what it means for product, marketing, and community design.

    Hype’s host and Grand Connector, Rachael Sacks, hosts a stellar trio of internet-savvy thinkers: Cait Cavell, Riley Beans, and Jess. Together, they dig into how the most online among us have become the new tastemakers, and what brands can learn from the chaos.

    Learn more about the speakers:

    • Rachael Sacks: Grand Connector at Hype
    • Cait Cavell: Memelord at Boys Club
    • Riley Beans: writer/researcher/editor at kimiyamag.substack.com
    • Jess: Founder at Seed Club
    Show More Show Less
    49 mins
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