Bristol Studio has grown to become one of the most synonymous brands in the world when it comes to basketball and culture. Whether it's producing high quality clothing pieces, telling stories behind a camera, or cultivating a community through a pickup run, Bristol Studio has mastered the art of brand identity.

We caught up with the founders of the brand MAASAI Ephriam and Jake Fenster to talk through the steps they've taken to be able to partner with brands such as the NBA, Google Pixel, and so many more as well as how to scale a company in 2026.

If you're someone trying to build a career in sports, fashion, or entertainment this episode is a MUST WATCH for you!

Enjoy!

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Brianna Robinson, better known as "Eye of Bri" joined the show to discuss her incredible rise in the NBA Photography space while covering the Boston Celtics!

To date, Bri has worked with multiple Celtics players, and documented many key moments during the Celtics 2024 NBA Championship run!

We sat down with Bri to recap her journey into sports photography, and discuss some of the gigs along the way that have helped her reach the levels she has risen to today!

Be sure to subscribe to the channel, so you don't miss any of this incredible conversation!

#celtics #nba

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Jordan Richard is one half of the basketball giant that is Swish Cultures. A platform that has transformed the way fans can access the game, not only here in America, but globally.

Jordan sat down with us to discuss his journey building swish while playing overseas, and shares advice for other pro athletes who are trying to find that next career after basketball as well!

We discuss some of his CRAZIEST overseas stories that you won't believe, and of course discuss some of the brightest stars in the game from young prospects you should know about, to the guys at the highest level, we get some insight that you won't find anywhere else!

Be sure to like, comment and subscribe to the channel, so you don't miss out on some information that could change your life!

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Justice Bartley has been around basketball royalty since the beginning of time. From his God Fathers Kenny Smith & Kenny Anderson, to coaching NBA stars like Lebron James, Giannis Antetokounmpo, and Dame Lillard, if theres one person who's seen greatness at it's absolute pinnacle, It's justice!

Which is why it comes as no surprise, that as he transitions from basketball into the tech space, that he's building an ecosystem that will change the way athletes interact in the marketplace. We're talking lifetime monetization, owning your own IP, and truly honing in on what it means to capitalize on your name image and likeness. Insert ASTN!

We couldn't let Justice off the hook without discussing that infamous UMBC upset over UVA, the first ever 16/1 upset in the history of the NCAA tournament, that Justice was apart of as a member of the Virgina Cavaliers mens basketball program. We talk what the fallout was from that moment, that culminated in the ultimate redemption the following year!

And of course, we touch on Justice's time in the NBA with the Lakers, Bucks, and Trailblazers and getting to work alongside all-time greats such as Lebron, Giannis, and Dame!

This is an episode you don't want to miss! So make sure you subscribe to the channel so you don't miss any episodes coming your way this season!

Keegan Carter is an abstract artist who has showcased his work around the globe. We caught up with the former Georgetown soccer star turned tech associate to discuss how he's transitioned from being an athlete into the creative space, while creating some of the most intricately detailed pieces that you'll ever come across!

We explore the importance of, specifically men, being in tune with their emotions, and knowing when it's okay to let your body flow through them. As an abstract artist, every piece that Keegan creates is aimed to create an emotional connection with the viewer, one that explores an experience that is unique to each person. We debrief what that actually looks like, and share a profound experience that Andrew had at Keegan's last exhibit!

We also unpack some childhood trauma that many people who have ever lost a loved one will surely relate to, while also holding space for grief, and grace in the midst of it.

All in all, this is an episode that will leave you more emotionally intelligent than you were before this episode, and will prompt you to ask yourself a question that you might not have asked yourself in a long time... listen in to find out what that could be!

Norense Odiase has become one of the most motivational & inspirational creators on the internet. Growing an audience of over 300 thousand followers across platforms, Norense has quite literally spoken life into hundreds and thousands of people through his voice.

Norense is a man who speaks such life into others, but many don't know the unimaginable tragedy he overcame while on his way to a National Championship appearance while a student-athlete at Texas Tech.

Andrew and Norense unpack how a faith that surpasses all understanding has been the only thing that has carried them both through unfathomable loss in both of their lives.

We reminisce on that infamous Texas Tech Vs. Virginia national championship game that gave us one of the best finals in the last decade!

Be sure to like, comment, and subscribe to the show so you don't miss this conversation! It will be one that will change you for the better!

Tyler Perry is one of the most influential black film makers in the industry. From feature films, to classic characters, he's helped mold black culture in so many ways. Thus , for a black former athlete turned actor to get his fist break in the industry on the set of a Tyler Perry production , it only speaks further to how sometimes, you can never predict the full circle moment that could change your life!

Duby Maduegbunam joined the show to discuss his transition from hoops to. acting, and the small steps along the way that helped him get there. From Tyler Perry productions, to bringing to like "Shep" the legendary antagonist on NBA 2K, Duby's journey as an actor has been nothing short of amazing!

We get into the intricacies of navigating such a competitive industry, doing so in Los Angeles where the challenges are many, and how to find community while on the climb to success.

This is a conversation you won't want to miss! So be sure to subscribe so you don't miss a single moment!

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Isaiah Eisendorf went from having zero college scholarship offers, and almost giving up basketball completely to play football, to an elite eight appearance in the NCAAT Tournament, multiple conference championships, and a 7 year pro career and counting!

If you're someone who has ever felt overlooked, or underrated, this is the conversation for you!

Andrew & Isaiah discuss the ups and downs of pursuing a professional basketball career, including perhaps the toughest, and most difficult part, figuring out what you're going to do once it's all over!

The What's In Your Bag Podcast is back for season 3 with a new studio, new guests, but the same inspiring stories that you've been accustomed to hearing! So like, comment and subscribe so you don't miss anything from the best season of WIYB yet!