What’s Driving Gen Z’s Return to Movie Theaters
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What’s Driving Gen Z’s Return to Movie Theaters
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About this listen
Gen Z moviegoing attendance grew by 25 percent over the last 12 months, according to Cinema United’s Strength of Exhibition report. IndieWire executive editor Ryan Lattanzio breaks down the report’s findings and explains the factors that encourage people to become "habitual" moviegoers, defined as those who see at least six films a year.
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