The new 2025 tariff adjustments are here—and for many small business owners, that means rising costs, tighter margins, and tough decisions. But before you panic, there’s a strategy to get through it.

On this episode of Become Sensible, I share an essential breakdown of how the latest U.S. import tariffs are impacting everything from manufacturing materials to consumer behavior. I walk through what’s changed, what it means for your pricing and cash flow, and how to apply my five-step resilience framework to stay grounded and profitable no matter what the market throws your way.

You’ll learn how to rework your cost structure, model new profit margins, diversify suppliers, and protect your cash runway—even as uncertainty looms.

If your business relies on imported materials or serves clients who do, this one’s a must-listen.

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• 00:00 – Intro
• 01:00 – What’s changing with U.S. import tariffs this year
• 02:15 – The ripple effects for small businesses and product margins
• 03:00 – How higher costs hit even non-importing companies
• 04:30 – Step 1: Rebuild your cost map
• 05:35 – Step 2: Scenario forecasting—three models to test
• 06:50 – Step 3: Localize and diversify your supply chain
• 08:20 – Step 4: Rethink your pricing, packaging, and communication
• 09:20 – Step 5: Protect your cash runway through Q4
• 10:30 – Important updates on small import exemptions
• 12:30 – How service-based businesses are also affected
• 13:00 – What you can control as a business owner
• 14:00 – Closing encouragement: Strategy over panic

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