What is a Category of One?
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What is a Category of One?
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About this listen
What is a Category of One? What is the Superpower Accelerator? In our debut episode, Marissa Brassfield interviews Mike Koenigs, a 5-time entrepreneur and master of sales psychology. You'll get a glimpse at how we view branding and differentiation, how and why we help entrepreneurs reinvent their brands and businesses, and the six accelerators we focus on to help create Category of One brands.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.