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What is Marketing? With Kory Marchisotto [Uncensored Renegades]
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What is Marketing? With Kory Marchisotto [Uncensored Renegades]
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About this listen
This is an episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here:
Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c
When you define any other business function, the answer is simple. What is finance? What is HR? What is IT?
When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand?
In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings.
Timestamps
00:00 - Intro
00:15 - Why is marketing hard to define?
04:35 - Why brand is so important
08:36 - How your brand shows up when hiring people
10:36 - The words that describe marketing
14:47 - Do marketers neglect the role of strategy?
17:25 - The most surprising words that define marketing
18:39 - The power of storytelling