In this second episode of the Four Seasons of the Customer Journey mini-series, we dive into Summer, the season of engagement.

From subscribing to your emails to bingeing your podcast or attending your webinars, this is when your dream clients are actively paying attention, and deciding whether you’re worth the next step. We explore practical, non-pushy strategies to build trust, spark connection, and gently guide customers toward a confident yes as a service-provider, course creator and membership site owner.

What we cover:

What Summer Looks Like in the Customer Journey – When your audience is no longer browsing but listening, reading, and leaning in.

The Importance of Engagement Before the Sale – And why pushing too soon can backfire.

Email, Content & Nurture Touchpoints That Build Confidence – Tips for service providers, course creators, and membership site owners.

How to Personalize the Journey Without Overcomplicating It – Using behavior-based automation and subtle emotional signals.

Real-Life Examples From My Retention Lab Launch – Including a clever strategy that turned curiosity into conversions.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

In this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring: that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.

We explore how service providers, course creators, and membership site owners can meet potential customers right there, build trust, and gently guide them forward without pushing for the sale.

This episode is your go-to for crafting clear, inviting, and customer-first brand touchpoints that turn curious browsers into long-term fans.

What we cover:

What “Spring” Looks Like in the Customer Journey – Awareness, curiosity, and early research before they ever click “buy.”

Why Discoverability and Trust Are Everything in This Season – And how to show up when your audience doesn’t even know they need you yet.

Tips for Service Providers, Course Creators and Membership Site Owners to Create a Standout First Impression

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

In this episode, I answer a question from Caryn Gillen, business coach for coaches and my guest from episode 15, who recently launched a membership and wants to know:

“How do I keep members engaged and using the content that’s always available to them?”

It’s a common challenge: we create valuable membership libraries, but members forget what’s inside or never get around to exploring it. In this episode, I share practical, low-effort strategies to help you bring existing content back into the spotlight without adding more to your plate.

This episode is a goldmine for membership owners who want to reduce churn, increase member satisfaction, and make the most of what they’ve already created.

1. Why “Always Available” Can Become “Never Accessed” – How resource overload and busy lives like to get in the way.
2. The Role of Ongoing Onboarding and Strategic Touchpoints – Why helping members settle in isn’t enough.
3. How to Make Old Content Feel Fresh and Timely – From monthly themes to curated pathways and spotlights.
4. The Power of Context, Micro Wins, and Estimated Completion Times – How small tweaks increase click-throughs and completion rates.
5. Low-Lift Accountability That Doesn’t Drain Your Time – Rewards, recognition, and small moments of support that keep people coming back.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

In this episode, I answers an anonymous listener question that hits at the heart of customer retention:

“How do I keep my customers engaged between purchases?”

While most businesses chase new leads and visibility, I break down why your existing customers are your most valuable asset, and how staying connected between purchases builds trust, loyalty, and repeat business.

You’ll learn actionable ways to show up consistently, support your customers post-purchase, and create a brand experience that keeps them coming back (not because they’re being sold to, but because they feel seen, supported, and valued).

1. Why Most Businesses Ghost Customers After a Sale – And how that’s a missed opportunity for deeper connection and repeat sales.
2. How to Stay Front of Mind Without Constantly Pitching – What to say, share, and show in between launches.
3. Small Touches That Build Big Loyalty – Think check-ins, celebrations, and personalized nudges that show you care.
4. Post-Purchase Experiences That Actually Support the Buyer – Why “value delivery” shouldn’t stop after they hit buy.
5. How to Use Behavior Cues to Guide the Next Sale – Let your customers show you when they’re ready to buy again.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

In this episode, I answer a question from Michelle Pontvert, a founding member of my membership, Retention Lab, and an expert in hosting low-lift virtual events.

Michelle wants to know:

"How do I make my welcome sequence feel more custom and engaging so subscribers actually look forward to hearing from me?"

Using Michelle’s Event Pep Talks private podcast as a case study, I dive deep into strategic, creative ways to personalize your welcome sequence: from segmenting subscriber journeys to Netflix-style bingeability and email-triggered personalization.

You can find out more about the Netflix effect in episode 13.

Whether you’re a seasoned marketer or just setting up your first funnel, this episode is filled with actionable, no-fluff ways to make your subscribers feel seen from email one and keep them coming back for more.

1. Why Your Welcome Sequence Is More Than a Freebie Delivery System – It’s your first impression and biggest opportunity to earn trust.
2. How to Build a Netflix-Inspired Email Experience – Personalized, intuitive, and easy to navigate.
3. Creative Ways to Segment & Personalize Early On – From trigger links to quizzes and click-based journeys.
4. How to Encourage Lead Magnet Engagement – Because most people don’t actually consume what they sign up for.
5. Bonus Strategies to Increase Loyalty and Long-Term Opens – Like surprise and delight touches and format flexibility.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

In this milestone first-ever guest episode, I welcome business coach for coaches, Caryn Gillen, to answer a question many business owners wrestle with:

“What do you do when you love what you do, but you don’t want to sell your work?”

Caryn shares her human-first, non-extractive approach to selling: one that’s authentic, empowering, and centered around helping rather than “extracting” money from your audience.

If the thought of selling makes you cringe or you want to create a more relational (rather than transactional) sales process, this conversation will leave you inspired and ready to reframe how you sell.

What we cover:

• Why So Many Business Owners Struggle with Selling – And how to reframe selling from extraction to helping.
• What It Means to “Sell Like a Human” – Caryn’s step-by-step approach to making sales feel natural and relational.
• Creating a Trust-First Sales Journey – Why setting clear expectations before, during, and after sales calls builds buyer confidence.
• How to Serve First & Invite Later – Caryn’s practical strategy for warming up her audience through value-packed events before making any offers.
• Why It’s Okay to Have “Groupies” on Your List – And how to release the pressure for everyone to become a buyer.

Connect with my guest, Caryn Gillen:

Download the FREE 5 Ways to Make Coaching Your Marketing Guide here.

Connect with Caryn on Instagram here.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.