The podcast downloads quadrupled after experimenting with posting twice weekly, proving that consistency is key to building an audience. Finding the right recording environment is crucial for maintaining authenticity and quality.

• Car recording provides surprisingly good acoustics with all the soft surfaces absorbing sound
• Holding off on podcast marketing during early experimental phase allows freedom to try different approaches
• The vision of a "mobile trading post" concept aligns with modernizing traditional trading practices
• Content creation takes substantial time investment with slow returns - video editing requires 15-60 minutes per finished minute
• 38-42 of the top 50 podcasts don't incorporate video components
• 23 minutes is the optimal podcast length according to Buzzsprout, aligning with average commute times
• AI helps with podcast planning and structure, but authentic human voices remain essential for connection

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