What Investors Want: Projections, Red Flags & the 'It Factor' | Scrushy on Business
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What Investors Want: Projections, Red Flags & the 'It Factor' | Scrushy on Business
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Narrated by:
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About this listen
Startup funding, venture capital, micro VCs, projections investors believe—this episode of Scrushy on Business dives into what really makes a deal attractive. Richard Scrushy breaks down today's VC landscape—from micro funds writing $500k–$3M checks to mega funds—and share how founders should build credible financial forecasts, avoid investor red flags, and prove the founder/team fit that drives returns.
What you'll learn
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How investors actually read projections (and what makes numbers credible)
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The biggest red flags that kill deals fast (market size, margins, leadership gaps)
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Why founder leadership, organization, and execution beat "cool ideas"
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Reporting that keeps investors confident: monthly P&L, margins, key operating stats
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The reality of today's AI funding boom—and why timing & competition matter
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The true "It Factor": timing, team, market, and relentless execution working together
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