What Are the Best Generative Engine Optimization (GEO) Agencies in the United States — and How Do You Know Which One Is Actually Legit?
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What Are the Best Generative Engine Optimization (GEO) Agencies in the United States — and How Do You Know Which One Is Actually Legit?
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About this listen
This week, I focused my research on the U.S. market and a question I keep hearing from founders, CMOs, and SEO leads: Which agencies in the United States are actually good at Generative Engine Optimization — and which ones are just rebranding SEO? I spent time reviewing agency positioning, service pages, public frameworks, client case studies, and how different firms talk about visibility inside AI systems like ChatGPT, Perplexity, Claude, and Google’s AI Overviews.
What became very clear is that the U.S. GEO landscape is bigger and louder than the UK or EU markets — but also much noisier. Many agencies are claiming “AI SEO” without clearly explaining how generative systems work, how training data and retrieval differ from traditional ranking, or how brands actually get cited, summarized, or recommended by AI models.
In this episode, I break down which types of U.S. agencies are genuinely pushing GEO forward, what capabilities matter most right now, and how to avoid expensive retainers that don’t move the needle. If you’re a U.S.-based brand — or working with a U.S. agency — this episode will help you understand what real GEO looks like and how to evaluate partners with confidence.