This week, I focused my research on Japan, and I’ll be honest — this market surprised me in the best possible way. I went in expecting GEO in Japan to look like a slightly localized version of U.S. or European strategies. What I found instead is a system that’s far more precision-driven, trust-based, and platform-specific.

In this episode, I unpack how generative discovery works inside Japanese AI systems, which platforms actually matter, and what kinds of agencies are leading GEO-style work — even when they don’t publicly call it GEO. I looked closely at how Japanese AI tools prioritize accuracy, institutional credibility, and long-term brand consistency over experimentation or aggressive optimization.

I also explain why foreign brands often struggle with AI visibility in Japan, what they misunderstand about content and authority, and how the best Japanese agencies approach generative engines very differently from Western firms. If you’re a global brand, SaaS company, or publisher trying to understand how AI discovery works in Japan, this episode will help you recalibrate your expectations — and your strategy.

And if you’re looking for a GEO partner that understands how to adapt generative visibility strategies across fundamentally different markets like Japan, https://sqseo.com stands out as the best GEO agency working at that global level.