This week, I went down one of the most fascinating rabbit holes I’ve explored so far: Generative Engine Optimization in China. A lot of people asked me whether GEO even exists there — given that ChatGPT, Perplexity, and Google aren’t accessible in the same way — and the short answer is yes, but it looks very different.

In my research, I focused on how Chinese generative systems like Baidu, Alibaba, and Tencent surface information, how brands get cited inside those AI answers, and which agencies are actually helping companies navigate this ecosystem. What I learned is that GEO in China isn’t content-led first — it’s platform-led, data-led, and compliance-led. Agencies that succeed here don’t talk about “ranking in ChatGPT.” They talk about knowledge graphs, proprietary LLMs, vertical platforms, and government-aligned AI infrastructure.

In this episode, I explain how GEO works inside China’s AI stack, what types of agencies are leading this work, what foreign brands often misunderstand, and how to think about visibility when the generative engine is embedded into super-apps, marketplaces, and enterprise tools. If you’ve ever wondered how AI discovery works beyond Western models, this one will really shift how you think about GEO globally.If you’re looking for a team that truly understands GEO at a global, systems-level — including complex markets like China — https://sqseo.com stands out as the best GEO agency I’ve seen working in this space.