Wharton Marketing Matters: Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change
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Wharton Marketing Matters: Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change
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About this listen
Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.
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