We’re Officially Rebranding! (Here’s Why) | The Forever Fit Podcast by Mavy Wellness Ep. #419

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In this episode, Ivy and I share one of the biggest updates in our journey—the evolution of Fit Vegan Coaching into MAVY Wellness. We talk about why the original name began to feel limiting, what this rebrand represents, and how it allows us to expand our impact through a more holistic approach to health.

We also dive into what’s ahead, including the launch of my book Forever Fit, future projects we’re building toward, and the legacy we want MAVY Wellness to create. This is a real conversation about growth, alignment, and having the courage to evolve.

In This Episode, We Cover:

[00:00–04:30] The Big Announcement, Why We’re Rebranding, Introducing MAVY Wellness

[04:31–12:33] The Journey of Fit Vegan Coaching, Lessons Learned, Long-Term Health Vision

[12:34–25:33] Mindset, Sustainability, Innovation in Plant-Based Fitness

[25:34–32:11] Moving Beyond the “Vegan” Label, Client Feedback, Fears and Challenges of Rebranding

[32:12–37:40] The Vision for MAVY Wellness, Ecosystem Expansion, Skincare and Future Projects

[37:41–48:41] Legacy, Community Engagement, Long-Term Impact, Final Thoughts

Key Quotes

“It blossomed, and took its own identity into helping others and creating a mission,” -Ivy.

“To me it’s a representation of what our brand has evolved to be more holistic at this point.”-Maxime.

My name is Maxime Sigouin, and I'm the founder of Fit Vegan Coaching, a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050.