Susan Magsamen, Johns Hopkins 'Neuroaesthetics' leader and maker-turned-researcher, explains how design choices affect bodies and brains.

Her team’s work measures real physiological responses and turns findings into practical frameworks for architects, health systems, and brands.

What if a hospital lobby could spark joy, wonder, and healing? For Local Projects, that was the vision at Children’s Healthcare of Atlanta. Led by Stephen Baker, the team transformed a 32-foot screen into a living digital ecosystem - filled with playful, hybrid animals that respond to every move. By blending empathy, technology, and storytelling, Local Projects demonstrates how design can transform a hospital visit into an experience of comfort and connection.

What if a healthcare space could teach, comfort, and even inspire? For CACTUS, that’s the standard. In their work on Lab 100, they didn’t just add screens—they redefined how patients engage with their own data. With precision design, ambient tech, and a deep respect for user experience, CACTUS is showing what’s possible when architecture and digital strategy are treated as one. Tune in to hear how Cactus is reshaping the physical and digital layers of healthcare—one carefully designed experience at a time.