Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz.

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon.com announces third quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q3-2025-report Amazon Rufus on track for $ 10 billion in sales https://channelx.world/2025/11/amazon-rufus-on-track-for-10-billion-in-sales/ Amazon Sues Perplexity As AI Browser War Escalates https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Amazon introduces Kindle Translate, an AI-powered translation service for authors to reach global readers https://www.aboutamazon.com/news/books-and-authors/amazon-kindle-translate-books-authors New Brand Store page views metric for Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/new-brand-store-page-views-metric/ From sellers to solution providers: fueling business expansion https://sellingpartners.aboutamazon.com/from-sellers-to-solution-providers-fueling-business-expansion Register for Amazon Ads unBoxed, our flagship advertising conference https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVZGWTRNR0hIVDhXU1ZY

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Amazon Rufus Generates $10B In Sales?
• 03:43 - Perplexity Sued by Amazon
• 05:41 - TikTok Product Finder
• 09:25 - KDP Translation
• 10:44 - Customer Polls
• 13:42 - Sponsored Brand Update
• 14:54 - TikTok Hot Videos
• 17:38 - Amazon 25 Year Anniversary
• 18:30 - New P&L Tool
• 22:14 - Amazon Unboxed