WeekendBookClub 7: 'The Choice Factory' by Richard Shotton
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WeekendBookClub 7: 'The Choice Factory' by Richard Shotton
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About this listen
The Choice Factory is one of those rare books that covers how brands can leverage behavioural science. Each insight in the book is backed by lots of research and real world examples from across the industries. This one is a must-read for every marketer!
FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.
For more information, visit: https://www.busybeebrands.com
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