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Week 5 | Storytelling

Week 5 | Storytelling

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 Adam Matossian and Alicia Jones kick off Week 5 of Strategize This with a focus on storytelling — exploring how brands can use narrative principles to connect with audiences. This week features Marc Gutman, William Hardaway, and Mo Ismail sharing insights on story anatomy, cultural diversity through narrative, and short-form video storytelling.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.