Most business owners think their website isn’t “working”… but the real problem isn’t the design, the tech, or even the copy — it’s that the site doesn’t reflect the deeper issues their clients are actually dealing with.

In this Website Improvement Clinic, Nik Cree walks you through practical ways to find out what your audience truly wants, how to turn those insights into better content, and how to optimise every page so more visitors turn into leads and paying clients.

If you’ve ever wondered why your website traffic isn’t converting — or how to fix it — this session will give you clear, simple steps to move forward.

Register for the free weekly BOSIO webinar (Tuesdays 6–7:30pm AEST):https://ezyurl.co/bosio

What You’ll Learn:

✔ How to uncover the real problems your customers care about

✔ Why your website shouldn’t be your first marketing task

✔ How to use Facebook groups to research your audience deeply

✔ The 6 question-search method (what, why, how, when, who, where)

✔ How to map insights into better pages, content, and lead magnets

✔ Ways to optimise Google Business Profile for more leads

✔ How to use Google Optimize (free tool) to A/B test headlines & buttons

✔ Simple tweaks to increase conversions on your services pages

✔ How to add lead magnets in the right places to grow your email list

✔ Website mistakes that silently reduce enquiries (and how to fix them)

Why It Matters:A website isn’t a brochure — it’s an online conversation. When your content reflects what people actually think, want, and worry about, everything changes: trust builds quickly, visitors stay longer, and your conversions rise naturally. The more you understand your audience, the easier it becomes to craft pages that feel personalised and relevant… and that’s where the leads come from.

About the Speaker:

Nik Cree is the founder of SmashGo.co and host of Business Owners Smashing It Online. With 27+ years in digital marketing and hundreds of client websites under his belt, he helps business owners understand what really works online — without the jargon or overwhelm.

High-Level Timestamps:

00:00 Why most websites don’t convert

01:17 The “website clinic” session intro

01:42 Why website optimisation is like an iceberg

03:19 The danger of cheap SEO & black-hat backlinks

06:05 What to do before building a website

07:16 How to uncover real customer problems

09:49 The power of asking deeper “why” questions

11:24 Why Google Business Profile comes before a website

13:24 How to optimise GBP for local visibility

19:54 Using Facebook groups for deep audience research

24:10 Turning questions into high-converting website content

28:18 How to choose the right lead magnet for each page

34:30 How to A/B test headlines and buttons with Google Optimize

40:16 Website critique: key conversion elements

47:05 Where to place lead magnets (and where not to)

53:54 What to avoid with pop-ups on mobile

57:13 Final Q&A and next steps

1:01:42 Wrap-up and upcoming BOSIO events

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio