Website Expert Paul Zanardo Shares Tips You Need to Hear cover art

Website Expert Paul Zanardo Shares Tips You Need to Hear

Website Expert Paul Zanardo Shares Tips You Need to Hear

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 Hi there. Welcome to the Biz Communication Show. I’m your host, Bill Lampton, the Biz Communication Guy once again, bringing you and myself tips and strategies from a highly qualified guest who’s a communication expert. And as a result of these tips and strategies, you and I will be able to boost our business. It’s a great pleasure today to bring from the Atlanta metropolitan area, Paul Zanardo. Paul is the CEO and founder of Zanardo Designs. He has been implementing award-winning website design, SEO, graphic design, and video marketing since 2015. So his team is celebrating 10 years of service with their successful clients nationwide. And his achievements and the quality of his work have not gone unrecognized. The North Fulton Chamber of Commerce has honored him as the Solopreneur of the Year in 2024. And I guess Paul and his wife Amy were celebrating that when they were seen dancing at a North Fulton Chamber of Commerce. And we celebrate Paul being with us today. So welcome, Paul, to the Biz Communication Show. It’s a privilege to host you. Thank you, Dr. Bill. I’m very excited and honored to be here. Paul, as I’ve watched you on social media and on LinkedIn, I’ve noticed a marketing device that you implemented a couple of years ago, which definitely is eye-catching. And that’s what’s called your runaround marketing. Now, the room you’re in now isn’t big enough to fully illustrate that, but you can do it vocally. Describe for us that system of run-by marketing, how you came up with the idea, what did you want to accomplish, and what have been the responses to that? Absolutely. I’d love to share that with you. And I don’t believe this is going to be an exclusive. I don’t believe I’ve shared this before. So this one’s special for your show, Dr. Bill. But run-by marketing came to me as a vision, like some other business ideas. Actually, starting my business vision from, I believe, God through prayer. I was working on a lot of social media for other businesses, and it was taking up so much time. And it was becoming stressful for me to do our companies as well, because I manage ours as well, LinkedIn, Instagram, Facebook, all the platforms. And it was just becoming daunting and too much. And I was losing interest and losing the creativity aspect of it. And you need that in content. So I was praying to God, actually, I need some help with this. What do you have in mind? Just help me to add value to other people, not to puff me up, but to serve. And I kind of had a moment, like an aha moment, sat up actually in bed, and I had run-by marketing. I knew the name. I knew how I was going to film it. And I used – it’s very simple because I’m a runner in the afternoons to stay healthy. So I’m already active that way. And I’ve implemented my exercise into our marketing strategy to save time, and it’s gone over really well. I’ll use a ring light similar to this and some audio to mic myself up and say something real funny and run by the camera. And, you know, it’s been amazing. Well, it seems to me in watching you run at a pretty good clip for, what, 50 or 75 yards, and then you wind up at the camera and you give a rapid-fire one-sentence description of the message you want to get across. Here we go. Call Dr. Bill. He’s the best communicator. I’ve got to stand up desk so I can do that foryou. I’ll vote for that one, yes. Go ahead, I’m sorry. One of the things, of course, we are invariably viewers who want motion. And one of the things I do as a speech coach, I look at some often even experienced speakers who are so afraid to move around. And I put it this way that some of them are holding on to that podium so tightly that they resemble somebody trying to survive the sinking of the Titanic. They just can’t let go of it. So you are implementing in a highly dramatic way what I teach. And that is that motion is impossible. Excuse me, motion is necessary. And we can reverse that in saying staying still is a great way to cure insomnia with your audience, whether it’s a video audience or whether it’s a speaking audience. So I really applaud you on that. About how many of those segments have you done? I’ve been doing it for about two years now. And, oh, my gosh, that’s a good question. I’ll have to go back and count. But I average maybe one or two a month. Would those be available on your YouTube channel? You can find them on YouTube. I’ll put them on LinkedIn and Instagram. Yes. Great. Well, go ahead. I was just going to mention sometimes about the nervousness, to your point, what you were saying. You know, when I was first starting this and, you know, I’m out in public at the park and so people are seeing me as I’m setting up and running by and they’re naturally curious and start asking questions. And, you know, I need to start doing this on construction sites because that’s one of our niches. That might be dangerous. Have you by any chance ...
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