Gibran Ameer, PharmD, CEO of VirtueTechnologies, joins the WeInfuse podcast to unpack how pharmacy and infusion workflows connect in the real world. He shares his path into infusion, the biggest challenges he sees from the chair to the courier, and a behind-the-scenes story that shows why shipment visibility and proof of delivery matter. Gibran explains his light bulb moment about unifying data across portals and walks through the VirtueScript integration with WeInfuse, including how shipment details and proof of delivery flow back into WeInfuse in a normalized, audit-ready format.

Matthew Wood, Director of Operations at Infusion Specialists in Idaho, shares how a non-traditional background in finance, marketing, and tech helped him launch and grow an outpatient infusion center—fast. From opening in months (not years) to making referrals “five-minutes easy,” Matt walks through the systems, staffing, and patient-experience choices that drive momentum.

What you’ll learn:

• How to stand up an infusion center quickly without cutting corners

• Practical ways to make referrals frictionless (beyond fax)

• Social media and short-form video that actually build trust

• Common payor/distributor pitfalls (and how to get ahead of them)

• Why documenting every visit like an E&M improves clinical and business outcomes

• A primer on medically integrated dispensing and when to consider it

• The value of peer masterminds for operators in year one and beyond

In this episode, we talk with Brenda Matthews, Director of Infusion Strategy at Cencora. Brenda shares her journey into the infusion industry, insights from her deep background in patient safety, and her work helping infusion centers optimize operations with analytics, inventory management, and enterprise strategy. You’ll also hear about the exciting partnership between Cencora and WeInfuse—and Brenda’s top advice for infusion providers looking to strengthen their safety practices.