The History of Marketing, or: The Things We Did to Sell Things — Episode 1

The business card seems simple enough: your name, your company and a way to reach you. No lights. No fanfare. No ceremonial doves.

And yet, this small rectangle has survived calling cards, trade cards, elaborate Victorian etiquette, the telephone, email, LinkedIn, QR codes and repeated predictions of its death.

In The Business Card: A Brief History of Looking Important, Nick Sorbin explores how social status and advertising eventually merged into the modern business card—and why, after centuries of technological change, we still confidently hand people small pieces of cardstock.

Along the way, we encounter engraved stationery, miniature advertisements, suspiciously capable sewing thread, nervous livestock and several questionable marketing decisions.

We Know Mojo is presented by Design Mojo. For help with branding, websites, video, digital marketing and more, visit weknowmojo.com or call 216-400-9001.

Your website works 24/7—but is it helping your business grow, or quietly driving potential customers away?

In this Mojo Minute, Nick Sorbin from Design Mojo shares practical ways to evaluate whether your website is making a strong first impression. Learn the simple Five-Second Test, discover common mistakes that cost businesses leads, and find out why your website should be your hardest-working employee.

Whether you're a small business owner, entrepreneur, or marketing manager, this episode will help you identify quick improvements that can make a big difference.

Because sometimes, growing your business isn't about spending more on advertising...

It's about making it easier for customers to choose you.

💡 Every business has a story. Let us help you tell yours.

Visit WeKnowMojo.com to learn more, connect with us, or share your story—you may even be featured on a future episode of We Know Mojo.

Welcome to We Know Mojo

Running a business is hard enough. You're busy working in your business—let us help you work on it.

Welcome to We Know Mojo, the official podcast from Design Mojo. In our first episode, Nick Sorbin introduces the mission behind the show and why every business has a story worth telling.

Join us for practical marketing advice, real conversations with business owners, and ideas you can use to grow your business. From websites and branding to AI, social media, video, SEO, geofencing, and more, we'll explore what works—and why.

Because sometimes the biggest difference isn't having the biggest budget...

It's simply telling your story better than anyone else.

🎙️ Learn more at WeKnowMojo.com.