We Don't PLAY! Digital Online Marketing SEO Podcast: Monetize Pinterest AI Tactics for Businesses cover art

We Don't PLAY! Digital Online Marketing SEO Podcast: Monetize Pinterest AI Tactics for Businesses

We Don't PLAY! Digital Online Marketing SEO Podcast: Monetize Pinterest AI Tactics for Businesses

By: Favour Obasi-Ike: Digital Marketing AI Search Engine Optimization Savvy Pinterest Expert
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 The Best SEO Podcast for digital marketing and online marketing! Join Favour Obasi-Ike, Pinterest SEO Expert, as he reveals actionable AI strategies and SEO tactics to help businesses monetize their email lists and optimize online presence with audio marketing. Expect insights on Google SEO, Pinterest SEO, AI SEO, Podcast SEO and Mastering SEO Tactics for Technical SEO, Pinterest SEO, local needs, and authoritative interviews!Loving our Digital Marketing SEO Podcast? Leave us A Review: https://ratethispodcast.com/wedontplayLooking for marketing trends you need to know in 2025 or AI SEO marketing for small to large businesses?We feature over a 500+ episode-roster of International and Local Guests to light up the stage and share their Unique Life Experiences with us. We Don’t PLAY Podcast Show streams across 151 Countries Worldwide!Who is Favour Obasi-ike, MBA, MS?Favour Obasi-Ike, MBA, MS is a Christian Faith-Based Business Owner and Entrepreneur with 3 graduate degrees specializing in Communications (BA), Entertainment Business (MS) and Business Administration (MBA). These 3 degrees have given him a cutting edge in detailing and Demystifying SEO for Digital Marketing Purposes across small to large businesses that need SEO Tactics.What is Work and PLAY Entertainment?Work and PLAY Entertainment provides Full Stack Digital Marketing and SEO Services for industry-wide, specializing in leveraging Audio Optimization and Data Intelligence.Our unique value proposition is offering custom-tailored Marketing Solutions for Businesses of all types using Pinterest SEO and Podcast SEO to increase your Market Share and Brand Equity. Marketing Podcasts like We Don’t PLAY! offer the best listening experience for achieving better Marketing Landscape perspectives with high Onmichannel marketing media buying opportunities within your industry. This ultimately helps you to create Effective Marketing with Tech Marketing which leads to making you have one of the Brightest Minds in the market, whether you buy or sell.Who Work and PLAY Entertainment Serves?A small-to-large Business Owner (For-profit, Non-Profit or Corporation)— seeking to establish and grow online visibility and with high-churning incremental sale cycles — frustrated by poor website performance and low search rankings. Needs expert Digital Marketing and SEO support to Attract More Clients or Customers and compete effectively in their industry.What to Expect from the We Don’t PLAY Podcast?Expect worldwide guest interviews with wide-ranging content that will help you make better life decisions for asset acquisition using Search Engine Optimization (SEO).Looking for Digital Marketing SEO Services?Email info@playinc.online for business inquiries or sponsorship opportunities.Visit https://www.playinc.online and book a SEO coaching or done-for-you services discovery call.Visit our podcast website (https://wedontplaypodcast.com) and subscribe to the podcast show to join our email list and get all the Business Marketing ideas, tips, tactics, strategies and advice for faster marketing growth.Thank you for your time and listening to the We Don’t PLAY! Podcast show as we serve you sentimental value, weekly. Please leave a review on Apple Podcasts, Spotify, iHeart, Pandora and other podcasts.We Don’t PLAY Podcast // Social Media:Pinterest Business: https://www.pinterest.com/playinconline/LinkedIn: https://linkedin.com/company/work-play-entertainmentYouTube: https://youtube.com/@wedontplaypodSEO 101 Newsletter: https://www.linkedin.com/newsletters/seo-101-marketing-newsletter-6957485421186445312Read our 170+ ⭐️ 4.8 Stars ⭐️ SEO Reviews on TrustPilot Business: https://www.trustpilot.com/review/playinc.onlineBook SEO Coaching or Done-for-You Services with SEO Expert, Favour Obasi-Ike for Business Inquiries: 🔗 https://calendly.com/flaevbeatz/marketing-strategy-zoom-call© Work and PLAY Entertainment Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike

    SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike
    Aug 30 2025
    SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode explains a three-step TSM marketing approach—Track, Sort, and Map—designed to create successful marketing strategies, particularly for Q4 2025. The tracking phase emphasizes the importance of a website for gaining organic and paid impressions, highlighting metrics like organic, paid, and earned traffic. Next, the sorting phase focuses on organizing business analytics by purchasing power, location, and pre/post-purchase intent to better understand customer needs.Finally, the mapping phase involves strategically distributing content across various platforms, using tools like pixels and analytics, to ensure the right audience finds the right products or services. The speaker also offers free SEO services and calls to help businesses implement these strategies.FAQs about this SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence episode:1. What is the core three-step marketing strategy discussed for Q4 2025?The core strategy for marketing success in Q4 2025, and beyond, is the "TSM approach," which stands for Track, Sort, and Map. This methodology emphasizes understanding how your business is set up, collecting and organizing data, and then strategically guiding your audience from initial interest to conversion.2. Why is "tracking" considered the most important step in this strategy?Tracking is paramount because it provides the foundational metrics needed to understand your marketing efforts. Just like a runner on a track needs clear lines, businesses need to track metrics like impressions, leads, clicks, and website visitors. This involves monitoring organic, paid, and earned traffic. Without a website, which serves as the primary hub for collecting this data (including domain, hosting, and email communication), effective tracking is impossible. The speaker stresses, "When you track, you're able to attract," highlighting that data-driven insights allow you to effectively attract your target audience.3. How does the concept of "attention as a new currency" relate to successful marketing strategies?Favour introduces "attention as a new currency" and "retention as a new balance," emphasizing that in today's crowded digital landscape, consistently capturing and maintaining audience attention is crucial. This is achieved through consistent, valuable content across various platforms like blogs, podcasts, and social media. By tracking engagement and understanding what resonates with your niche audience, you can create a search-based campaign that puts your content at the top of search results, making you "first seen" and "first remembered," which directly translates to gaining valuable attention.4. What are the key considerations for "sorting" marketing data effectively?Sorting involves organizing your traffic and business analytics in a way that provides deeper insights into your audience. Key sorting parameters include purchasing power, location, pre-purchase intent, and post-purchase intent. By understanding where your audience is coming from, what they need, and why they need it, you can tailor your offerings more effectively. An example given is adapting workshop formats (morning/evening, virtual/in-person) and content (lead generation, AI visibility) based on audience feedback, rather than offering generic courses. Email marketing and audience segmentation are highlighted as crucial tools for this in-depth sorting.5. How does the speaker recommend optimizing paid advertising, specifically Google Ads, in conjunction with organic efforts?Favour suggests a cautious approach to Google Ads, advising against running them if you're not already showing up organically on Google search. Organic presence leads to a lower cost per acquisition, result, and click. While Google Ads can be effective with manual structures, exact and phrase matching, and granular control, the ultimate goal should be to shift towards a higher percentage of organic traffic (e.g., 62% organic vs. 38% paid). This is because organic traffic "earns" results and builds long-term authority, saving money over time compared to continuously paying for traffic. Platforms like Pinterest are also highlighted for their detailed targeting capabilities at a potentially lower cost per click compared to Google Ads, especially when leveraging tracked audience interests.6. What role does a website play in the overall TSM marketing strategy?A website is presented as the absolute foundational element. Without a website, none of the tracking, sorting, or mapping can effectively occur. It's the hub for organic impressions, a platform for content creation (blogs, podcasts), and a critical tool for understanding where your audience comes from (e.g., new vs. returning visitors). The website allows for the installation of tracking pixels...
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    33 mins
  • Marketing Series Workshop: FAQs about 4-Day LIVE! Training (August 26-29, 2025) with SEO Expert, Favour Obasi-ike

    Marketing Series Workshop: FAQs about 4-Day LIVE! Training (August 26-29, 2025) with SEO Expert, Favour Obasi-ike
    Aug 20 2025
    📣 Marketing Series Workshop FAQ & Details: August 26-29, 2025 | Sign Up for the In-Person/Virtual Workshop Here 📣Favour Obasi-Ike introduces a Marketing Series Workshop FAQ & Detailed room across a four-day, eight-session marketing series training designed for business owners, entrepreneurs, creators, and inventors who already possess an online presence, such as a website. Each 90-minute session, offered twice daily (day and night) with identical content per day, focuses on a different marketing area: SEO and AI, LinkedIn, Pinterest, and podcasts.This workshop will provide actionable strategies and tool demonstrations for optimizing these platforms to maximize business growth in 2025 and 2026. Participants (open to all) can purchase group LIVE! sessions for $99 or VIP tier for $999 which includes four additional private coaching sessions. Replays and notes are provided for all registered sessions, and a Q&A segment will conclude each workshop.FAQ: Marketing Series Workshop: August 26-29, 2025 | Sign Up for the In-Person/Virtual Workshop Here 📣What is the Marketing Series Workshop and when does it take place?The Marketing Series Workshop is an intensive program designed for business owners, entrepreneurs, creators, and inventors who want to optimize their online presence and marketing strategies. It will be held from August 26th to August 29th, next week, Tuesday through Friday. Each day will feature two 90-minute sessions: a day session (10:00 a.m. to 11:30 a.m. Central) and a night session (6:00 p.m. to 7:30 p.m. Central). The daily topics are SEO and AI (Tuesday), LinkedIn (Wednesday), Pinterest (Thursday), and Podcast (Friday).Who is this workshop for, and who is it not for?This workshop is ideally suited for business owners, entrepreneurs, creators, and inventors who already possess a website or other established business presence outside of social media. It's for those who want to improve their search engine rankings (including AI platforms like ChatGPT and Perplexity), generate leads, increase website traffic, and build brand awareness. It is not recommended for individuals or businesses that do not currently have a website and do not plan to establish one, as the workshop content is geared towards leveraging existing online infrastructure for scaling. However, if you intend to create a website, podcast, or optimize existing business accounts (LinkedIn, Pinterest), then the workshop is still relevant.How many workshops are there and how are they structured?There will be eight workshops in total, spread across four days, with two 90-minute sessions per day. Each day covers a specific marketing topic (SEO/AI, LinkedIn, Pinterest, Podcast). The morning and evening sessions on the same day will cover identical material, allowing attendees to choose the most convenient time. You are not required to attend both daily sessions; attending one will provide you with the full content for that day's topic.What is the duration of each workshop, and what can attendees expect during the sessions?Each workshop session is 90 minutes long. During this time, the instructor will share their screen, demonstrate tools, and provide practical insights based on strategies used for clients. The sessions are structured to be interactive, with dedicated time for questions and answers. The goal is to provide attendees with actionable knowledge and resources they can immediately apply to their businesses.Are replays of the workshop sessions available?Yes, replays are available for every session you sign up for. If you register for eight sessions, you will receive eight replays. If you sign up for two sessions, you will receive two replays. These replays will be accessible within 1 to 24 hours after the live session, allowing attendees to review the material at their convenience.What are the pricing options for the workshop?There are two pricing tiers for the workshop:Standard Group Session: Each session costs $99. This includes access to the live group session, replays, and notes.VIP Private Session: For $999, you receive access to the live group session, replays, notes, PLUS four additional one-on-one private coaching sessions, totaling an extra 4 hours of personalized consultation. This premium option also includes website consultation and installation assistance to apply the workshop's blueprints directly to your site.Do attendees need to take both the day and night sessions for the full content?No, you do not need to take both the day and night sessions on a particular day to receive the full content for that topic. The material covered in the morning session is identical to the material covered in the evening session for the same day. However, if you wish to reinforce your learning or have a refresher, you are welcome to attend both. You simply choose one of the available plans (either the $99 group session or the $999 VIP upgraded tier) for the specific day/topic you want to attend.Why is this workshop ...
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    24 mins
  • Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-ike)

    Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-ike)
    Aug 19 2025
    Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This Clubhouse LIVE! Audio Marketing Club discussion centers on common reasons why websites experience low or no traffic, primarily attributing it to lack of connection with search engines like Google Search Console. Favour emphasizes that a website is like a "house," requiring proper ownership and consistent engagement to appear in search results and gain visibility.Sign up for our 4-Day LIVE! Marketing Workshop | Starting August 26-29, 2025 | Click this link here to sign up!The conversation further explores the importance of transactional value on websites and the strategic use of platforms like Reddit, Wikipedia, YouTube, and Google for driving traffic, highlighting that owning your digital real estate is crucial for long-term business success with traditional and artificial intelligence search engines. Favour advises businesses to focus on strategy, consistency, and answering user queries through their website content to improve their online presence and conversion rates.FAQS: Website Traffic | The Engine and The FuelWhy does my website have low or no traffic?The primary reason a website experiences low or no traffic is a lack of connection to search engines. Your website needs to be recognized and indexed by major search engines like Google (via Google Search Console), Bing (via Bing Webmasters Tools), Yandex, Ecosia, DuckDuckGo, and even AI search engines like ChatGPT and answer search engines like Alexa. Without this connection, your website is essentially invisible to people searching for information, products, or services that you offer. Think of your website as a car; without a battery (the connection to search engines), it won't run, no matter how good it looks.How do search engines act as the "battery" for your website?Search engines are the "battery" because they provide the power and connectivity needed for your website to be found. Just as a car needs an active battery to drive or a remote needs batteries to turn on a TV, a website needs to be connected to search engines to gain visibility and traffic. These platforms are the conduits through which potential visitors discover your content. If your website isn't indexed and recognized by these engines, it's like having a car without an engine – it exists, but it cannot function as intended to bring you where you need to go.What is Google Search Console and why is its connection to my website crucial?Google Search Console is Google's internet service provider for your website. It's the critical link that allows Google to understand and index your site's content. Connecting your website to Google Search Console is the first step in ensuring your site can be found by users through Google searches. Without this connection, Google cannot effectively "see" or "read" your website, making it difficult for your content to appear in search results. It's also vital for verifying ownership of your website, similar to holding the title deed to a car – you can't truly operate or sell something you don't legally own.What does "domain authority" mean and how does it impact website traffic?Domain authority is a measure of a website's credibility and trustworthiness in the eyes of search engines. A higher domain authority generally leads to better search engine rankings and more traffic. When you first launch a website, its domain authority is effectively zero. Consistently creating and updating high-quality content, building valuable backlinks, and ensuring your website is connected to search engines can gradually increase your domain authority. This is a long-term strategy; typically, a website gains about seven domain authority points per year with consistent effort. The higher your domain authority, the more Google trusts your site and the more likely it is to rank higher in search results.Why is owning your website and its properties (like Google Search Console) so important for long-term success?Owning your website and its associated properties, especially Google Search Console, is paramount because it grants you control and access to your digital real estate and traffic data. Without clear ownership (e.g., if a developer verifies Google Search Console under their account instead of yours), you risk losing control over your site's visibility, data, and future direction. This ownership ensures that the traffic and insights generated from your online efforts truly benefit your business, rather than contributing to platforms or entities you don't control. It's about building and owning assets, not just renting space.How does content strategy, particularly answering specific questions, contribute to website traffic?Creating targeted content, especially articles that directly answer frequently asked questions, is a highly effective way to gain traffic. When people search for specific ...
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    1 hr and 29 mins
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