We Don't PLAY! The SEO Marketing Podcast Show 🚀 cover art

We Don't PLAY! The SEO Marketing Podcast Show 🚀

We Don't PLAY! The SEO Marketing Podcast Show 🚀

By: Favour Obasi-ike 🧠 SEO Expert 📈 Digital Marketing Strategist
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 Join Favour Obasi-ike, MBA, MS on the We Don't PLAY podcast as we explore the underrated powers of Search Engine Optimization. SEO is one of the most effective marketing tactics known to human existence! We feature over 500 episodes w/a roster of international and local guests to light up the stage and share their unique life experiences with us. Favour has 3 graduate degrees specializing in Communications (BA), Entertainment Business (MS) and Business Administration (MBA). We offer AI, Digital Marketing & SEO services for small to large businesses. Email info@playinc.online for more ℹ️Favour Obasi-ike 🧠 SEO Expert 📈 Digital Marketing Strategist Economics Marketing Marketing & Sales
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Episodes
  • 💆 Building Trust for Massage Spa Therapy with Cameron Richards at Somatic Massage Therapy & Spa in Floral Park, NY and Favour Obasi-ike

    💆 Building Trust for Massage Spa Therapy with Cameron Richards at Somatic Massage Therapy & Spa in Floral Park, NY and Favour Obasi-ike
    May 10 2025
    Meet Cameron Richards, an honest and hard-working New York State licensed massage therapist and owner of Somatic Massage Therapy. Did you know that the word "Somatic" means relating to the body, especially as distinct from the mind.Cameron shares his origin story in the field, explaining how a job loss led him to pursue massage therapy despite initial reservations, and details his journey from working for others to building his own successful spa. He emphasizes the importance of providing a professional experience to counter negative stereotypes and highlights how building trust through clear communication, a welcoming environment, and skilled therapists is crucial for client satisfaction and business growth. The discussion also touches on marketing strategies, including email and text message campaigns for special offers and memberships, as well as the spa's work with specific client groups like teachers and pregnant women.Book a Massage Therapy Spa Session with Somatic here >>Frequently Asked QuestionsWhat is Somatic Massage Therapy & Spa and how did it start?Somatic Massage Therapy & Spa is a professional massage therapy and spa located in Floral Park, on the border of Queens and Nassau County in New York. The business was founded by Cameron, a New York State licensed massage therapist with 15 years of experience. His journey into massage therapy began unexpectedly after a job loss. Initially hesitant about massage, he was considering acupuncture at a trade school recommended by a friend. An administrator at the school suggested he complete the massage program first, get licensed, and then pursue acupuncture. While the acupuncture plan didn't pan out due to student loans, Cameron discovered a passion for massage and built his business from working out of his home to renting a room in a chiropractor's office, and eventually opening his current ground-floor location with multiple treatment rooms and therapists.What makes Somatic Massage Therapy & Spa different from other spas?Somatic Massage Therapy & Spa focuses on providing a professional and results-oriented experience. They prioritize building trust with clients, especially in an industry that can face negative perceptions. This is achieved through a welcoming and professional environment, well-trained therapists wearing uniforms and name badges, thorough intake processes to understand client needs, and a focus on creating a relaxing ambiance with elements like aromatherapy and soft music. They aim to be more than a "cookie cutter" service, offering personalized treatments and actively working with clients to produce desired results for their pain or stress.How can someone contact Somatic Massage Therapy & Spa or book an appointment?Potential clients within the Floral Park, NY area can contact Somatic Massage Therapy & Spa through their website at somaticmassagepc.com. You can also text the spa at 516-447-4373 or call directly to book an appointment at 516-686-9557. The spa is conveniently located at 113 Jericho Turnpike, Floral Park, NY 11001 and is accessible by bus, the Long Island Railway, and ride-sharing services, with the added benefit of free parking.We can't wait to serve you at Somatic Massage Therapy & Spa!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Us for Your SEO Services 📈 | Visit Official Website>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Invest in Energea Solar Energy (Sign Up & Get $50)⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start 14-Day Trial with Flodesk (Save 50% Off Your First Year)⁠⁠>> ⁠⁠Schedule Paid Strategy SEO Meeting with Favour Obasi-ike⁠⁠>> ⁠⁠Save $100s on flights, hotels & car rentals with eDreams
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    26 mins
  • Earned Media Opportunities for Search Engine Optimization and Public Relations with Favour Obasi-ike

    Earned Media Opportunities for Search Engine Optimization and Public Relations with Favour Obasi-ike
    May 7 2025
    Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Us for Your SEO Services 📈 | Book A Call Today!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Invest in Energea Solar Energy (Sign Up & Get $50)>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start 14-Day Trial with Flodesk (Save 50% Off Your First Year)⁠>> ⁠Schedule Paid Strategy SEO Meeting with Favour Obasi-ike⁠>> ⁠Save $100s on flights, hotels & car rentals with eDreams
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    1 hr and 34 mins
  • SEO Masterclass: Breaking Down Keyword Optimization with Favour Obasi-ike

    SEO Masterclass: Breaking Down Keyword Optimization with Favour Obasi-ike
    May 3 2025
    Decoding Digital Visibility Through KeywordsThis discussion centers on the importance of keywords in online visibility and search engine optimization (SEO) emphasizing that keywords are the "keys" people use to find information, products, and services online, comparing them to keys for a car or house. The conversation highlights the need for businesses to identify and strategically utilize relevant keywords to attract their ideal audience.I explained informational keywords and suggested creating content like articles or FAQs to answer potential customer queries, noting that a blog's lifespan is approximately 24 months and should be updated. Finally, the discussion touches on the technical aspects of keyword implementation on websites and the importance of a functional site map for search engine discoverability.SEO Keyword Optimization: A Beginner's GuideWhat are keywords in the context of SEO?Keywords are the specific words or phrases that people type into search engines like Google when they are looking for information, products, or services. Think of them as the "keys" people use to unlock the door to finding your website or content online. For businesses, these keywords represent what people are searching for that relates to their offerings.Why are keywords so important for online visibility?Keywords are fundamental to being found online. When someone searches using a specific keyword, search engines try to match that query with relevant content. If your website or content is optimized with the right keywords that your target audience is using, you increase the chances of appearing in their search results. This is crucial for driving traffic, generating leads, and ultimately, achieving business goals.How can I start thinking about keywords for my business?A key starting point is to consider what your ideal clients would type into a search engine to find a business like yours. Ask yourself: What do you do? Who do you serve? How do you help them? The answers to these questions will help you identify the initial keywords people might use to search for your products or services.What are the different types of keywords, and why do they matter?While there are subsets, the primary types of keywords relate to user intent. Informational keywords are used when someone is looking for information (e.g., "how to tie a tie"). Navigational keywords are used to find a specific website or brand. Commercial keywords are used when someone is researching products or services with the intent to buy, and transactional keywords are used when someone is ready to make a purchase (e.g., "buy air fryer online"). Understanding these types helps you tailor your content to match the user's stage in their search journey.How should I use keywords on my website?Keywords should be strategically placed on your website, not just on the main pages but throughout. Key areas include the settings of each page, such as the page title, description, and URL. These are crucial clues you provide to search engines about the content of your pages. Think of each keyword as an access point or a door to your content.Hope you learn something new from this episode! Have a blessed weekend and see you tomorrow!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information 📥⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hire Us for Your SEO Services 📈 | Book A Call Today!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Favour Obasi-ike on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Invest in Energea (Sign Up & Get $50) | Solar Energy Investments⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your 14-Day Free Trial with Flodesk (Save 50% Off Your First Year)
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    1 hr and 26 mins

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