We Do Care: Building Trust in Proptech & Mobility
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We Do Care: Building Trust in Proptech & Mobility
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About this listen
In this episode of Business Owners Tell All: What It Takes, host Jamie Seeker sits down with Óscar Rubio, Founder and CEO of Lodgerin, a Madrid- and Miami-based proptech company redefining international mobility.
What started as Óscar’s personal struggle to find housing in the UK evolved into a global digital ecosystem that now manages over 90,000 rental units worldwide — connecting universities, companies, and property owners with tenants seeking mid-term housing across continents.
Óscar shares how early mistakes and manual work paved the way for Lodgerin’s smart automation and process excellence. From digitalizing relocation management to centralizing complex systems across multiple countries, he reveals how building strong processes — and a caring culture — became the backbone of his company’s success.
This conversation dives into the process behind the growth, the balance between tech and human touch, and what it really takes to be an all-in founder in a global business.
🧭 Key Takeaways- 💡 Start with the problem you’ve lived: Óscar’s journey began from personal frustration — he experienced the housing challenge first-hand, which gave him deep empathy for his customers.
- ⚙️ Process is power: Lodgerin’s success came from systemizing every manual process — from PDF proposals to a fully digital, automated ecosystem.
- 🧠 Automation + Empathy: True innovation lies in combining digital tools with proactive human support.
- 🌍 Global doesn’t mean generic: Despite operating across Spain, Dubai, and the U.S., Óscar says relocation needs are universal — the key challenge is building the right supply and partnerships.
- ❤️ “We Do Care” as a business model: Caring isn’t just for customers — it’s how Lodgerin treats its employees, partners, and shareholders too.
- 🚀 Trust and delegation: Scaling requires building a team you trust — people who combine skill with commitment to the vision.
- 🕰️ All-in commitment: Entrepreneurship demands complete alignment between your business, family, and life — or it simply doesn’t work.
🗣️ Memorable Quotes“If a company for a small amount of money could help with relocation, I would totally hire them. That was the idea that started everything.” — Óscar Rubio“We’re not building space rockets — we’re solving a problem people are willing to pay for.” — Óscar Rubio“We do care isn’t just about the customer — it’s how we execute everything in the company.” — Óscar Rubio“You can have thousands of tools online, but if you don’t have clear operational processes, you’ll fail anyway.” — Óscar Rubio“Caring and process don’t have to be opposites. You can scale globally and still keep the human touch.” — Jamie Seeker“You have to put everything of yourself into the project — your time, your family, your energy. It all has to move in the same direction.” — Óscar Rubio🌐 Connect with Lodgerin
- Website: www.lodgerin.com
- LinkedIn: Óscar Rubio
- Locations: Madrid, Spain 🇪🇸 | Miami, USA 🇺🇸 | Dubai, UAE 🇦🇪
💬 Jamie’s Closing...