What do NHL playoff ads from the 1980s have in common with today’s sports betting apps? More than you might think.

In this episode of We Are the Machines, Dr. Deitra Sawh Ph.D. explores associative learning with the psychological process that shapes our habits and also powers many artificial intelligence systems.

From targeted ads and fraud detection to workplace automation, discover how machines learn patterns from human behavior.

We think we’re in control, but are we?

Listen in and start sounding like an AI rockstar.

In 2018, Canada changed the words to O Canada. Most Canadians still get it wrong.

That's not a memory problem. It's the same mechanism that powers ChatGPT, Claude, Copilot, and every large language model running inside your business right now.

In this episode, Dr. Deitra Sawh, PhD uses one of the most familiar songs you know to explain exactly how AI generates language - and hands you two things you can use immediately: how to write prompts that actually work, and how to spot an AI-written resume in a hiring stack.

You'll walk away able to explain this to anyone.